Shop
The design of the Pier Head shopping emporium has a nod to the style of the 19th-century Alum Bay pier, which brought many visitors to the bay by paddle steamer during Victorian times.
Queen Victoria had a massive influence on the Isle of Wight, helping to put the island on the map as a holiday destination.
The island became a fashionable place to visit, with many well-known people of the era making it their holiday destination of choice, including Charles Dickens who wrote much of David Copperfield during his stay here.
Naturally, as the Isle of Wight began to attract more Victorian holidaymakers, the desire for more traditional gifts and extravagant mementoes increased. Today, you can shop like a Victorian and enjoy the relaxing atmosphere of bygone times as you browse the vast array of quality gifts, souvenirs and memorabilia on offer.
Make sure to also check out our own hand-made sweets at The Sweet Manufactory and hand-crafted glassware at Alum Bay Glass as we have souvenir ideas for every taste and budget. Happy shopping and watch out for special offers and discounts throughout the store.
As we are a big family we bought the supersaver tickets to go on chairlift. This was amazing, I am not good with heights but it was very gentle and the views were stunning. Alum bay is gorgeous, we were lucky with the weather and spent about an hour on the beach...Lovely day out, something you should see if you go to the Isle of Wight
Sarah, Exeter
We visited as a large family group and went on the cables cars down to the beach, this was great fun and we all agreed we would do it again on our next holiday.
Felicity, Truro
What a stunning place, so beautiful in any weather. The views are incredible.
A. Whittall, Hampshire